Spectacled Marketer is an online inbound marketing agency. I came in at the very beginning of this company and I was presented with the challenge of creating a clean and unique brand voice. Marketing agencies have to lead by example, stand out in a sea of similar companies, and be memorable for prospective customers. I created the initial brand concept including the logo and website mock-up. Additionally, over the past several years I have done a lot of design work for spectacled marketer, including their original branding, website graphics, multiple ebooks, social media images, and calls to action. My branding which continues to garner visitor praise and demonstrates a strong performance in unaided user recall.
Fafa Concepts is a handbag accessories retail company. They had been operating for several years and they were looking to update their branding and packaging design to correspond with the release of a new product. I was tasked with creating the new branding, designing the packing for the new product, illustrating a “how to use” insert for the packaging, and creating promotional videos. Additionally, I wrote the copy and designed the ads for their Christmas and Valentines day online campaigns.